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about me

Hi! I'm Sam.

I am an aligned life designer and marketing strategist. I am originally from Florida, but I’m a wanderlust at heart. Don’t be shocked if you see me somewhere outside of my home state!

I hold a firm belief that we have the ability to manifest the lives of our dreams through aligned thoughts, feelings, and actions.

I created my online community because I believe that everyone deserves to live a fulfilling and abundant life.

Personally, I found fulfillment through digital entrepreneurship. 

My online business is the #1 thing that makes me the happiest in life. It feels amazing to make money doing what I love. 

I am passionate about helping ambitious people embody leadership, build heart-centered brands, and show up online with confidence to magnetize their ideal clients.

Now, I want to help you design your own aligned lifestyle and build the digital empire of your dreams.


My Background

I was born with a creative soul. By the age of 5, I was already making up stories and drawing pictures to go with them.

Throughout my life, I’ve explored the arts in various mediums:

  • I wrote a 60,000-word novel at the age of 13. (The book never made it to publication, but I still consider it to be an accomplishment!)
  • I studied graphic design and art direction in college. I’m a rockstar in the Adobe Creative Suite, although most of my skills are self-taught.
  • I used to play piano and violin. I probably can’t anymore, but believe me—I could not go a day without listening to music.

Then, after a devastating breakup with my first love, I started a blog.

I was 19 years old, a month shy of turning 20. I created my first blog, Style of Change, to escape from the pain I felt after my boyfriend and I broke up.

I didn’t initially start the blog to make money from it. But after six months of posting consistently and sharing my content on Pinterest, I became intrigued with the monetization opportunities available to me.

I scaled my traffic to 30,000 unique monthly visitors, which helped me secure paid collaborations with brands like:

  • Colgate
  • Nature Made
  • AcneFree
  • Neutrogena
  • Got2B
  • Schwarzkopf
  • Seventh Generation
  • + many more

In a nutshell, that’s how I entered the world of digital entrepreneurship.

My blogging experience and education led me to a career in marketing.

As of this year, I have 5 years of experience working for communications and marketing agencies. When I was in college, I decided to study public relations because it felt like a “practical application” of my writing skills.

I earned two degrees from the University of Central Florida:

  • B.A. Advertising and public relations
  • B.A. Writing and rhetoric

But after graduating, I didn’t have clarity on which career to pursue.

Deep down, I knew I wanted to create content and run an online business, but my imposter syndrome told me I wasn’t good enough.

So, I got a master’s degree.

I went to Florida International University in Miami and graduated with:

  • M.S. Global strategic communication

And guess what happened?

I still felt confused. Well, I actually knew what I wanted, but my insecurities told me that my dream of creating a sustainable online business was impossible to achieve.

And then, I made a promise to myself.

In 2020, my life felt unfulfilling because I wasn’t doing what I truly wanted to do.

I had spent years meditating on the same dream, wishing for it to fall into my lap. I realized that I couldn’t live passively any longer.

I promised myself that I would go all-in on my dreams, and I wouldn’t give up—no matter what.

And here we are. I am a coach and virtual assistant who helps passionate entrepreneurs build their own digital empires. 

That’s right, I’m doing the damn thing.