Hi! I'm Sam.
I am a marketing strategist and productivity coach. I help perfectionist millennials market their personal brands online with clarity, authenticity, and confidence.
As a content creator and entrepreneur, I had the most success with Instagram and Pinterest over the years.
Now, I offer coaching and social media management services to help you achieve success with your own online business!
Entering the blogosphere
Ever since I knew what a blog was, I wanted to have one.
Technically, I started my first blog when I was 14 years old. It was a Blogspot site that I created behind my family’s back. (At the time, I wasn’t allowed to have Myspace or anything like that.)
On my first blog, I posted DIY and craft tutorials. It seemed like nothing at the time, but little did I know that it was a stepping stone to something much bigger.
Monetizing my passion
Let’s fast forward five years—at the end of 2016, I started another blog called Style of Change. I had recently gone through a terrible breakup, and blogging helped me cope with the loss of my first love.
I became obsessed. Six months after launching Style of Change, I already had 30 posts published. I leveraged Pinterest to grow my audience to 30,000 monthly visitors.
Then, brands started paying attention to me. I secured paid partnerships with Colgate, Neutrogena, HP, and more. I also earned income from the ads I placed on my site.
In 2017, I earned over $10,000 from blogging and posting on social media. I was a junior in college at the time.
Trouble in paradise
Although I had a successful online business, I struggled with self-confidence. I let my fears and perfectionist mindset stifle my productivity. Suddenly, months had passed… and I hadn’t posted anything.
I took a hiatus from blogging for about a year and a half. I went to classes, took tests, and wound up with a master’s degree. I was primed and ready to enter the workforce.
But I felt there was something missing. My inner drive for entrepreneurship never left.
In October 2019, I started my new blog (which is hosted right here on this site!) I niched down and focused on personal growth—one of my greatest passions.
Now, I am a coach for content creators and digital entrepreneurs! I’m living my dream, and I’m here to help you create yours.
The lesson I learned (that I also teach to my clients)
If you want to run a successful online business, you need to get into the right mindset first. Don’t let perfectionism hinder your progress.