If you use social media to grow your blog or business, you know how helpful it can be. However, it is also full of distractions. If you don’t know how to be productive on social media, you risk wasting valuable time.
I wanted to write this post to share some tips on how you can stay productive when you’re online. If you only use social media for fun, these tips might not apply to you. Even so, it’s important to maintain a healthy balance between your activity in the real world and the digital world.
Here are 8 ways you can be more productive on social media:
1. Treat social media more like a job and less like a hobby.
Maybe you only use social media to connect with friends and look at cat videos. If you don’t use it for business purposes at all, this tip is not directed at you. But if you’re serious about growing your blog or business on social media, it’s important for you to treat social media tasks like work, not like hobbies.
I’m not saying social media can’t be fun. It SHOULD be fun. But in order to stay on track and achieve your business goals, you should be disciplined as you manage your time on your favorite social networks. After all, you probably have other items on your to-do list that you need to attend to.
If you want, you could even split your social media activity into two categories: “work” time and “fun” time. That way, you can make sure you get the important social tasks done before you start scrolling through cat videos.
2. Check your DMs only once or twice a day.
It’s important to answer your DMs and engage with your followers, but DMs can distract you from other important tasks. I recommend that you only check your DMs once or twice per day so you can be responsive and maximize productivity at the same time.
3. Use batching.
Batching is a tried-and-true time management hack that works well for social media tasks. Basically, batching is grouping a list of similar tasks together and completing the whole list in a set amount of time without any interruptions. Because the tasks are all related, your brain won’t have to switch gears to start working on a completely different task. Batching will improve your concentration, which will help you be productive on social media.
For example, let’s say you have to compose and schedule a week’s worth of social content for Facebook and Twitter. To use the batching method, you might first compose all the content for both platforms, and then schedule all of it at the same time. Your brain will be able to focus completely on the composing batch, and then you can work on the scheduling batch. The work will get done more quickly.
Disclosure: This post contains an affiliate link, which means I will earn a small commission if you make a purchase. All opinions are mine alone, and I only promote products and services that I personally use and love.
4. Schedule your posts in advance.
If you aren’t scheduling your posts, you need to be! Scheduling will help you be more productive on social media. I believe all the major social media platforms (Facebook, Twitter, Instagram, and Pinterest) allow for scheduling in some capacity. Not all platforms allow in-app scheduling, so you will need to use external tools for some of them.
Tailwind is my favorite scheduling tool for Pinterest. Since I started using it, I’ve really been able to up my Pinterest game. The vast majority of my blog visitors come from Pinterest!
As of now, I get about 400,000 monthly impressions on Pinterest, and I could not do it without Tailwind! It’s a huge time saver. I love Tailwind Tribes because they help me connect with other bloggers in my niche.
Check out the link below if you’re interested in trying Tailwind for yourself:
5. Set a time limit for each platform.
If you find yourself losing track of time when you’re on social media, consider setting a time limit for each platform. Engaging with other users on Instagram is crucial if you want to grow your following. I usually set a timer for 15 or 30 minutes, and I use that whole time to like and comment on other users’ posts. You’d be surprised at how much you can engage in a short period of time, especially if you don’t run into any interruptions or distractions!
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6. Quit multitasking!
No matter what you’re working on, multitasking is the KILLER of productivity. I used to multitask all the time, and I couldn’t get anything done. Multitasking is bad because your brain is trying to focus on many different things instead of one specific task. Your brain is designed to concentrate on one task at a time. If you try to juggle two, three, or four activities at once, you will put too much pressure on your brain and it will move slowly.
So, turn off the TV while you’re typing. Stop going on your phone every 5 minutes at work. If you focus on one task at a time, you will see a HUGE increase in productivity. If you don’t believe me, try it for yourself!
7. Turn off push notifications.
Sure, push notifications help you stay connected with your friends, family, and coworkers, but they are also distracting. Are they really necessary? In some cases, they are. For example, timeliness is super important on Twitter. Maybe you do need to have push notifications on so you can tweet at the right time when something relevant is trending. But do you need push notifications for texts, shopping apps, WhatsApp messages, and all social media platforms? I doubt it.
8. Stop living vicariously through others.
Regardless of whether you use social media for business or not, this tip applies. In my opinion, people spend too much time on Instagram living vicariously through others instead of enjoying their own lives. I’ve been happier since I cut down on my Instagram activity. As a blogger, I still use it, but I don’t spend hours and hours keeping up with influencers and celebrities. I started focusing more on my own existence and contribution to society.
You can’t have a fulfilling life if you’re living it through other people’s little square photos. Don’t worry about what others are doing! Unplug, enjoy your life, and focus on your own hustle.
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