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18 Strategies to Brainstorm Blog Post Ideas

Got writer’s block? Here’s how to brainstorm blog post ideas without wanting to pull your hair out!

Let’s face it: blogging is a lot of work. When you’re trying to create content, promote your blog, monetize your website, and maintain a consistent brand voice through it all, it’s easy to get stuck.

If you need quick ideas for posts, check out these 100 lifestyle blog topics.

However, if you want to come up with really GREAT blog post ideas, you’ll need to dig deeper than a “lifestyle blog post idea” list.

Ideally, you’ll come up with unique ideas for blog posts within your niche, and you’ll find a way to provide value to your readers with every post.

I wrote this guide to share some of my favorite ways to come up with intentional content ideas that are tailored to your audience. I hope you find it helpful!

Here are 18 strategies to brainstorm endless blog post ideas:

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1. Read other blogs in your niche.

I’m not saying you should steal or plagiarize another blogger’s ideas!

But if you’re stumped and you can’t think of anything to write, it wouldn’t hurt to peek at what other people in your niche are writing about. You might even discover an industry trend that is timely and relevant to your audience.

The key is to draw inspiration from others’ ideas instead of copying them. Every time I get an idea from another blogger, I take a completely different angle in the post I create.

For example, if I drew inspiration from an article on “10 Wellness Tips for Moms,” my post might be “25 Wellness Tips for Remote Workers” instead. I always make sure to put my own spin on the post.

The Internet doesn’t need a million blog posts written on the same subject. Instead, it needs new ideas and unique perspectives on familiar topics. Keep that in mind when you brainstorm!

2. Browse Pinterest.

Regular people go on Pinterest to get inspired, so why can’t bloggers do the same?

I’m an active pinner myself, so my “Home” feed is filled with relevant content that is sure to spark some ideas. All I do is scroll down the feed until something catches my eye.

When I see other people’s personal development or wellness content, the gears in my head start turning. Ideas flow naturally. I usually come up with at least one post idea that I’m excited about.

Then, I dash over to my blog and start writing!

3. Look through relevant Facebook comments.

If you’re in any Facebook groups that are relevant to your niche, check out the comment section. See if you can find frequently asked questions or common problems people are having.

To turn casual readers into subscribers, you need to solve problems for them—and to attract the right audience, you must know which problems to solve. This is where social listening comes in handy!

Whenever you see someone ask an interesting question in a Facebook comment, be sure to write it down! Comments from your target audience are valuable pieces of qualitative data that will help you strategize and build a loyal following. Don’t let those insights go to waste!

4. See what’s trending on Twitter.

Twitter is a great place to search for timely post ideas to write for your blog.

When I say “timely post ideas,” I mean hot topics in the news, media, or pop culture. Think current events!

To find trending topics, just click the “# Explore” tab if you’re accessing Twitter on desktop, or tap the magnifying glass icon if you’re on mobile.

Start scrolling through, and see if you can find anything that’s relevant to your audience! Remember, you want to provide value to your readers, so you want to write a post that will be informative, entertaining, or helpful for them.

5. Set a timer and do some freewriting.

If I have a bad case of writer’s block and I can’t think of anything, sometimes I sit down and start freewriting in a journal. As my thoughts flow onto the paper, my brain loosens up and I’m able to think more creatively.

Research is great. However, it doesn’t always spark the right ideas.

Maybe you’ve looked at other blogs, browsed through your Pinterest feed, and searched trending topics, but you still don’t feel inspired. In that case, try freewriting. It will put your imagination to work!

All you have to do is grab a pen and paper, set a timer for 30 minutes, and dedicate that time to distraction-free writing.

There are no limitations here! Just write whatever you feel. As you scribble down your thoughts, ideas will come trickling in.

In the brainstorming phase, no idea is a bad idea! Write everything down, and don’t let your inner critic prevent you from thinking freely.

6. Make a mind map.

If you’re a visual person, try brainstorming with a mind map!

A mind map is a hierarchal diagram that helps you visualize the relationships among one or more things.

(If that doesn’t make sense, check out the examples below to see what I’m talking about.)


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To use mind maps for blog post brainstorming, try creating a map for each category you have on your blog.

Then, stemming out from the center of each map, write some subcategories or topics that are related to the main category.

Finally, think of blog post topics that fall within each subcategory, and branch your mind map out accordingly.

You see how quickly you can turn a simple mind map into multiple strategic blog post ideas?

7. Look at online Q&A forums.

This strategy is similar to the Facebook comment hunting tactic I mentioned earlier. Q&A forums like Quora are great places to scope out frequently asked questions or recurring problems your target readers are having.

If you can find niche-specific websites or forums, that’s even better. Once you come across a site that looks promising, head straight to the search bar and start browsing!

8. Use a blog headline generator.

There are online generators for everything—baby names, passwords, and even blog headlines.

Here are a few blog topic generators to try:

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9. Read a book.

Reading boosts creativity—and honestly, it might not hurt to take a short break from blogging if you’re feeling discouraged.

Don’t fall victim to blogger burnout. There’s nothing wrong with taking a step back. Instead of staring at the blank Word doc of death for hours, give yourself a break and read a book instead.

Even small details in books inspire me—things like vivid descriptions, clever wordplay, and distinct writing styles. I might not get a blog post idea directly from reading a fiction novel, but when I read another writer’s work, I feel motivated to improve my own.

Who knows? The viral blog post idea you’ve been dreaming of might come to you while you’re engrossed in the fiery dragon battle climax of a fantasy novel. Imaginative ideas can come at unexpected times.

Fun fact: I get my best ideas in the middle of the night, when I’m trying to sleep but can’t get my brain to shut up!

10. Go outside and get some fresh air.

My job requires me to be on a computer all day, so I’m cooped up indoors most of the time. Especially when I get stressed out, I like to step outside and go on a short walk… I like to call it a “walk and think.”

As I stroll around the neighborhood, I let my thoughts run wild. I think about deep things, I think about funny things, and sometimes I even come up with a great blog post idea.

I’m not an outdoorsy person, but I do get inspired by nature. I enjoy the occasional hike or trip to the beach—anything that allows me to destress and get some fresh air.

If you’ve been stuck indoors all day and you’re in a bad mood, I encourage you to walk outside for a minute and just observe nature. If you look closely enough, you’ll gain a whole new perspective on the world.

11. Have a brainstorming sesh with like-minded people.

From working in agencies, I learned that there is so much value in collaborative brainstorming.

Two, three, or four creative minds are better than one. I love bouncing ideas off my creative friends, colleagues, and even my dad!

Great minds don’t always think alike—it’s helpful to brainstorm with other people so you can come up with a wide range of ideas, some of which you wouldn’t have thought of on your own.

So, if you have blogger or entrepreneur friends who would be down for a brainstorming party, invite them over! Serve snacks, beer, wine, margaritas… whatever will get the creative juices flowing!

12. Ask your readers what they want.

Instead of wondering what your subscribers are interested in reading, just email them and ask!

This strategy is simple, and it will help you build relationships with the people on your list. Modern blogs aren’t meant to be one-way communication platforms—they’re meant to start conversations. So, don’t be afraid to reach out to your subscribers!

If you know exactly what your readers struggle with, you can solve problems for them. Problem-solving is the #1 most effective strategy for building a loyal community of supporters.

13. Look at the calendar.

Don’t limit yourself to the calendar on your wall. Get on Google and look up observances or fun holidays that are relevant to your niche.

If you’re looking for a reason to celebrate, National Day Calendar is the resource for you. There are all kinds of cool, wacky holidays listed on the site.

Tomorrow, March 19, is “National Let’s Laugh Day” according to the National Day Calendar site. Because positivity is one of the subjects I write about on this blog, I could write a post about the laughing holiday and remind my readers to enjoy the little things in life.

Another example: March 21 is “National California Strawberry Day.” If you’re a food blogger who lives in California, that’s an opportunity to create a fun strawberry dessert recipe!

So, if all else fails, use today’s date to come up with a blog post idea! You might end up with something crazy, but at least it’s a starting point.

14. Use word association.

Words are simple, but powerful! If you want a slightly out-of-the-box brainstorming strategy, try word association.

Here’s how to use word association to come up with blog post ideas:
  1. Grab a pen and paper. (A notebook would be best because you’ll probably need the extra sheets.)
  2. Choose a word or phrase that is completely unrelated to your blogging niche.
  3. Set a timer for 15 minutes.
  4. Start the timer, and quickly think of terms that are related to the keyword you chose.
  5. Write everything down! The more relevant answers, the better.
  6. Once the time is up, look at all the words you wrote down. See if you can make connections between the brainstormed words and your blogging niche. These connections probably won’t surface immediately, so don’t get discouraged! Just allow yourself to think and explore the possibilities.
  7. Create a separate list for the connections you make. Even if some of the associations seem unlikely, write them down. There’s a chance you could eventually turn the most bizarre connection into a killer idea! Remember, the best ideas come from thinking outside the box.
  8. If you don’t come up with a groundbreaking idea immediately, be sure to save your associated words and connections lists. Keep them in a safe place, and look back at them periodically. Sometimes, all it takes is a fresh eye to catch something you didn’t notice the first time around.
  9. Lastly, don’t be too critical of yourself. Like I said earlier, there are no bad ideas in the brainstorming phase.

If you try the word association technique, just lose your ego and let your imagination run free! You’ll be surprised at what you come up with.

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come up with blog post ideas

15. Look at Google suggestions.

You can come up with blog post ideas by typing keywords into Google and looking at the suggested search queries! You should experiment with both short-tail and long-tail keywords to see what works for you.

Here are some sample search queries I typed in to research blog post ideas for my niche:

personal development search query gratitude search query how to practice self-care search query vision board search query

Lots of ideas there! This tactic will also give you an idea of what people are searching for on Google, which is important to know for SEO purposes.

16. Check out Google Trends.

Google Trends is another useful place to find topics that are trending all over the world. You can type in keywords and find out exactly what people are searching for and when.

If you’re interested in analyzing the history of a keyword, you can look it up on Google Trends and access a graph of the popularity of the keyword over the years.

Here’s a sample of the Google Trends data for the query “how to make a vision board”:

google trends how to make a vision board

Google Trends also offers a comparison feature that allows you to see the data for two keywords side by side.

The “Related queries” section provides you with similar search terms, which could spark ideas for blog posts.

I could spend hours getting lost in Google Trends data. If you’re an analytical thinker, Google Trends could help you with keyword research and brainstorming strategic blog post ideas.

17. Find ways to repurpose old content.

Sometimes, I look through my old blog posts to see if I can improve or recreate them.

Repurposing old content saves time because you don’t have to research and write an entirely new post. However, the revamped piece still provides value to the reader.

Here are some ways to repurpose blog posts you’ve already written:
  • Update old posts with new information (and consider republishing them)
  • Write an in-depth guide on an unfamiliar subject you mentioned in one of your old blog posts
  • Turn your old blog post into a listicle (which is just an article in list format)
  • Rewrite one of your old blog posts for a different target audience
  • Write a new post for the same target audience, but on a different subject
  • Convert your old blogs into infographics and create new posts to share them
  • Create a roundup post of tutorials or informational blogs (and be sure to include one of your articles in it!)

18. Create a weekly or monthly series.

This will help you if you have a hard time coming up with blog post ideas in general.

In a series, you can easily schedule posts in advance. Instead of having to come up with brand new content ideas each week, you can use the structure of your series as a guide to plan out your posts.

If you decide to create a series, you could save A LOT of time by batching. Because posts in a series are related, it’s easy to batch them and write two, three, or even four blog posts in a single day.

With batching, you can knock out weeks or even months of blog content all at once, depending on how frequently you want to post. Pretty neat, huh?

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Related reads!

1. 100 Lifestyle Blog Post Ideas

2. 50 Fall Lifestyle Blog Post Ideas

3. 8 Ways to Be More Productive on Social Media

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Know some more great strategies to brainstorm blog post ideas? Drop them in the comments below!

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