To provide value to your ideal client, you must know who you are and what you have to offer.
Raise your hand if you’ve heard this before: “You have to get clear on who your ideal client is.”
I hear coaches, marketing gurus, and other professionals say that all the time. But how are you supposed to do that if you aren’t sure what you can offer your ideal client?
Before you determine who you’re going to serve, you need to have a crystal clear understanding of how you provide value to your audience.
In the 21st century, business has become more personal, especially for the new age “digital entrepreneurs” that run their empires on social media.
Boom. This is where personal development and entrepreneurship meet. Obviously, you get to choose what you share on social media—but if you’re a coach, lifestyle brand, or content creator, your personal life is intertwined with your business to some extent, and it always will be.
And this is the very reason why you must make yourself a priority. There is a direct relationship between your personal growth and the success of your business. If you identify your “ideal self” and start showing up as that person every day, your business will flourish.
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Ideal self avatar vs. Ideal client avatar
Have you ever heard of an ideal client avatar? Basically, it’s a detailed profile of the client or customer you serve in your business. It helps you identify, focus on, and reach your target market.
Ideal client avatars are incredibly helpful… but let’s back up.
What if we use the same ideal client avatar exercise for ourselves?
My own experiences as a digital entrepreneur inspired me to create this exercise. As a content creator, freelancer, and coach, I’ve had to identify, clarify, and demonstrate the value I provide to my audience over and over again.
I have struggled with it in the past. It took me a long time to understand my strengths and articulate my offers in a way that let my strengths shine.
If you’re facing similar challenges in your business, you’re in the right place!
I’m going to explain how you can create:
- An ideal self avatar to help you clarify your purpose in life, understand your personal brand’s strengths and weaknesses, identify the value you offer to the world, and illustrate your “best self” so you can show up as that person in personal and professional settings
- An ideal client avatar to help you uncover deep insights about the people you serve with your business
This exercise will help you if:
- You’re not 100 percent sure what your purpose is as an entrepreneur
- You do know your purpose, but you aren’t sure how to explain the value you provide
- You need to understand your ideal client better
- You know who your ideal client is, but don’t know how to reach them
- You want to supercharge your self-improvement efforts
You will need:
- A journal, notebook, or laptop
- A writing utensil
- An open mind
This is going to be so much fun, I promise. I’ll stop rambling now… let’s get into the exercise!
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In addition to growing my online presence, I have worked in marketing and PR agencies for the last 5 years.
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How to create your ideal self avatar
The first part of this assignment is to identify your best self and create your ideal life through visualization and journaling for self-discovery.
If this is out of your comfort zone, I totally get it. But to refine your messaging and strategy for your personal brand, you need to have a solid understanding of who you are, what your strengths are, how you can improve yourself, etc. etc.
I encourage you to dive deep and get uncomfortable in this process. Self-awareness is crucial to assess the similarities and differences between your “current self” and “ideal self.”
Visualize your ideal self.
This part of the exercise might have a fancy name, but it just involves thinking and writing. Simple, right?
Think about your dream life and who your best self is. This is super fun because you get to create this “ideal” person that you’re going to become.
Clarity is key. Visualize the smallest details about your ideal self, like the morning routine this person has, the color of their car, and the books on their bookshelf.
The details will help you create a mental picture of your future, which should bring forth positive feelings… like excitement, joy, and inspiration.
Now that you’re flexing your visualization muscles, read through the questions below. Jot down the answers in your journal, or type them out on your computer if you prefer.
Questions to discover your best self:
1. How would you describe yourself in five adjectives?
2. What are you like?
3. How do you act?
4. How do you feel about yourself?
5. What is your mindset like?
6. What is your purpose in life?
7. What do you do for a living?
8. What do you do in your free time?
9. How do you feel about your money?
10. How do you take care of yourself?
11. How do you handle conflict?
12. Which habits or rituals do you have?
13. What does a typical day look like for you?
14. What do you look like?
15. What do you wear?
16. What are your relationships like?
17. What are some of your favorite things?
18. Who or what do you love the most?
19. What makes you the happiest?
20. What do people remember you for?
Remember, more detail is better!
As you answer the self-discovery questions above, focus on the feelings that rise from the visualization you’re creating. These feelings are focal points for manifestation.
To become your best self, you’ll want to concentrate on those positive emotions that you associate with your dream life and ideal self. The feelings will guide you to take the necessary actions to actually become your best self over time.
Creating your SWOA analysis
No, that’s not a typo.
If you’ve worked in the marketing industry or even taken classes on the subject, you might have heard of a SWOT analysis.
SWOT stands for (S)trengths, (W)eaknesses, (O)pportunities, and (T)hreats.
It’s a strategic planning tool that businesses use to identify strengths and determine how to overcome challenges.
You can also use the same tool to discover your best self. My modified version of this exercise is the SWOA analysis.
SWOA stands for (S)trengths, (W)eaknesses, (O)pportunities, and (A)reas for improvement.
Weaknesses and areas for improvement could be the same, but not always. Likewise, one of your strengths could be an area you want to continue to improve.
When you identify areas for improvement, you create action steps you can follow to progress in your self-development journey. These are important to keep in mind as you strive for your best self each day.
Here’s a SWOA analysis template you can draw in your journal:
How to create your ideal client avatar
Once you have a clear understanding of your best self, it’s time to think about the ideal client that person serves.
IMPORTANT: You’ll want to create your ideal client avatar with your best self in mind, not your current self.
Your current self is awesome, but it’s likely that you’re facing some mindset blocks and limiting beliefs that are preventing you from serving your ideal client to the fullest extent.
Besides, the goal is to show up as your best self. You can become your best self today and serve your ideal client as that person!
So, before we start this part of the exercise, repeat after me…
“I am showing up as my best self today.”
“I am my best self right now.”
“I will serve my ideal client as my best self.”
Suspend all limiting beliefs and surrender into this exercise.
Now, let’s create your ideal client avatar. Write or type the answers to the questions below, and once again, make sure these answers are detailed!
Questions to discover your ideal client avatar:
1. What is their name?
2. How old are they?
3. What is their gender?
4. Where do they live?
5. What is their lifestyle like?
6. What do they do for a living?
7. What is their income level?
8. What are their professional aspirations?
9. What do they do in their free time?
10. Where do they go?
11. Who do they follow?
12. What type of content do they enjoy?
13. What are their personal tastes?
14. Which challenges do they face in their career?
15. What frustrates them the most?
16. How do they feel about success and money?
17. If they were going to invest in themselves, what solution would they be looking for?
18. How would the solution make them feel?
19. Why might they object to investing in a solution?
20. What will reassure them that investing in a solution is worthwhile?
These questions will help you gain a deeper understanding of who your ideal client is, where you can reach them, and how to make sure your content resonates with them.
How to use your avatars
Are you still with me? I hope this exercise has been helpful for you!
Here’s how you can use your avatars to guide you in your personal and entrepreneurial journeys:
Remember, your current self and your best self are both you. They’re just two different forms of you. Take ownership of both of those forms. They’re both awesome!
When you own who you are and take responsibility for your actions, you empower yourself to grow and improve. You can’t achieve radical change if you constantly make excuses or blame lack of growth on the circumstances you’re in.
Try to observe your thoughts and actions from a third-person, objective point of view. Remove mindset blocks (such as limiting beliefs or fear of failure) from the equation.
Strive for a higher level of self-awareness as you work toward your goals. The awareness will keep you on track, and it will prevent mindset blocks from getting in the way.
Set goals that align with your avatars.
It’s important to hone your strengths, especially when deciding how to position your business in the marketplace.
Your “ideal career” is a marriage of your skills and passions, so make sure your strengths shine through as you demonstrate value to your audience.
Create goals that will help you:
A. Become your best self
B. Serve your ideal client to the fullest extent.
Review the SWOA analysis you created. You may want to set goals based on the “areas for improvement” you identified in the exercise.
Create a routine that supports the goals you set for yourself.
Create a plan you can stick to, and make sure the actions you take are aligned with the goals you set. Turn those actions into habits by repeating them frequently. Then, form sustainable routines using those habits.
Routines will help you remain disciplined, even on days when you struggle with motivation. (And trust me, you won’t feel motivated all the time!)
Final tips to help you in your self-improvement journey and business pursuits.
This is a marathon, not a sprint. Great things take time, so be patient with yourself. Learn to enjoy the process!
Some days will be difficult. You will fail. You’ll probably want to cry, scream, or give up at times. But you have to focus on your successes and hone your strengths instead of getting hung up on the failures.
Celebrate the wins. And if something isn’t working, pivot. Self-improvement and entrepreneurship are fluid, neverending journeys. You’re never trapped. You just learn and move forward.
So, don’t let anything hold you back. Don’t succumb to fear. Instead, take ownership of your life, boss up, and show up as your best self each day.
Sparks will fly.
1. Create your ideal self avatar.
2. Identify 5 small actions that align with your self-improvement goals. Plan these actions into your daily routine.
3. Create your ideal client avatar.
4. Identify 5 small actions that align with your business goals. Plan these actions into your daily routine.
Additional Journal Prompts
1. What can you do every day to serve your ideal client?
2. What can you do every day to serve yourself?
3. What are the similarities and differences between your ideal self and your ideal client?
4. What are the biggest challenges you face in your self-improvement journey? How can you overcome them?
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